![]() To remove a parameter, select the X to the left of it. Select a Type (Custom or Dynamic) and enter a Value for each parameter. ![]() Under Tracking, select Google Analytics.For content-targeted ads and A/B testing. To distinguish between similar content within ads or links that direct to the same URL. Typically a specific social media profile. The advertising or marketing medium, or the kind of content being shared, like a blog post. The specific campaign name or promotion, for keyword analysis. The social network, search engine, newsletter name or other source driving the traffic. Here’s an example of how they could be used. They’re listed by default in Composer when Google Analytics is selected. Google Analytics uses five specific parameters. ![]() Currently, you can't customize the link tracking for each social network tab. Note: If you're publishing to more than one social network, all your posts will use the same parameters. Tip: Adding tracking parameters to a link makes it longer, so we recommend also shortening it.Īll Hootsuite customers can add custom tracking parameters to links, which work with any analytics system (for example, Google Analytics or Adobe Analytics). ?utm_source=facebook&utm_campaign=Summer18 This is what a link looks like with tracking added to it: Tracking lets you analyze campaign, link, or post performance, and see which post links drive traffic or conversions on your website. For example, parameters can denote a link's source, or the post's overarching campaign. Parameters identify a link, and the post that contains it. Tracking parameters are tags that get added to links. Ow.ly links remain the same for the next post when you publish using Post and duplicate (or Schedule and duplicate), unless you've added a dynamic link tracking parameter to the link. Apply shorteners or link presets in Composer when you publish using a template (see Use a content library template).
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